Americasmart January 2020: Ten Easy Steps to Retail Relevance in 2020

Last month my Italian counterpart, Barbara Pederzini and I had the pleasure of sharing our branding and marketing ideas with a big crowd at Americasmart. We were moderated by the talented, brilliant and articulate Kelli Lamb, Editor and Chief of Rue Magazine. We shared tips and advice with a standing room only audience,  and we chatted about easy tips to become relevant in the marketplace.Thank you to Barbara and Kelli, and Americasmart. It was such a great honor and a great way to start 2020. We love Americasmart; it's such a great resource, and we are so lucky to live in a city that has such a great marketplace.I will share the presentation below. The biggest take away is to have an online presence because it's imperative to compete in the marketplace. You can no longer look the other way; it's time to change your point of view if your retail store is to survive the next 10 years.Here's the complete Powerpoint presentation:  Thanks to Barbara, and Kelli! xx