Liz Lapidus has been a leader in Atlanta’s public relations community for nearly 20 years. With agency and corporate entertainment experience under her belt, she started her eponymous public relations company in 1997. The firm has represented the city’s top hotels, restaurants, retailers, developers and health and beauty experts. Lapidus has launched some of the most anticipated brands and continues to keep her clients in headlines. Her work has been featured in the New York Times, Wall Street Journal, Gourmet, Lucky, Food and Wine and more. Outside of the office Lapidus is an avid equestrienne, art collector and frequent traveler. She is on the boards of directors of The Hambidge Center, The Names Project and more. She lives and works in Inman Park. Thanks for sharing, Liz!1.Who would you want to play you in a movie?Zoe Deschanel2.I wish I could...Fly, speak multiple languages (or just one really well), juggle, sing, leap tall buildings in a single (or double) bound – the list goes on3.My first style memory is…Hands down – my grandmother’s closet. My grandfather was the architect Morris Lapidus and they traveled the world for his career designing hotels. She was a major collector and her closet was packed with the most exotic finds – furs, feathers, outrageous shoes, capes, caftans – the works. Her closet was literally an entire room and I would run there every time I visited.4.I could not live without my....family – I’m truly blessed to actually be related to people I adore who are so smart and keep me grounded.5.I could live without...A car. I’m currently obsessed with Uber – an app-based car service that takes me everywhere.I know it’s cliché but I was one of those little girls who grew up loving horses. I started showing when I was 10 and continued until I went to college. I got back into riding 10 years ago. I spend weekends riding my Irish Warmblood, Hardy, at Chastain Horse Park. A Warmblood is a European breed that combines the speed of a race horse with the endurance of a plow horse. Irish Warmbloods tend to be big. Hardy is huge and is actually way too big for me but – like ridiculously expensive, fabulous shoes that don’t fit quite right – I had to have him. I’m drawn to the discipline and beauty of the sport. It’s the most inspiring and humbling thing I’ve ever known. I love this picture because you can see the power in his movement and the way the light catches his coat.
