Meet Our New Brand Identity

I was determined to give La Fortezza it's own crest. Since it's a 12th-century fortress, let's face it, it deserves one. I decided to consult one of the most talented artists I know, Betty Soldi. Betty lives in Florence and is an incredible calligrapher and graphic designer. She's a delight as a person and wonderful to work with. Over the summer we worked on assembling all the elements that would make up the La Fortezza crest. I think that the collaboration was a dream. I am so pleased with our new crest. It gives our space the branding that was meant for it and brings our home to life. Let me know what you think? In the next months, you will see how I use the crest on branding everything at La Fortezza. Here are a couple of things that I've used our new crest on.

I hope you love it as much as I do!

xx Annette